The basic philosophy is to establish a new, unique and straightforward hotel product crafted for the national and international markets. Hotels under the crest of the ZEST brand will be of international standard but affordable, modern and minimalist, and aimed at the budget conscious business traveller.
The ZEST core approach is to offer a safe, clean room at the best possible price. Designed for city centres or resort locations, the idea is that customers will accept less space for a better price. Zest Hotels will offer consumers a recognised brand that consistently delivers a standardised and quality product.
What does the word ZEST stand for?
- Hearty enjoyment: lively enjoyment and enthusiasm.
- Exciting and enjoyable quality: an exciting or interesting aspect of something that makes it particularly enjoyable.
- It is also the name for the skin of a citrus fruit.